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AS Labruna joins the Italian Portal: a strategic bridge to the United Arab Emirates

21-07-2025 | Company News

Innovation, international vision, and strategic synergies: these are the guiding principles behind AS Labruna’s latest milestone. The company is now an integral part of the Italian Portal, a prestigious initiative led by See You Agency Italy in collaboration with the Italian Chamber of Commerce in the United Arab Emirates.

A project designed to strengthen the presence of Italian excellence in the Gulf region, supporting companies in their internationalization process and creating new business opportunities in one of the most dynamic markets in the world.

A direct presence in Dubai to build strong relationships

Participation in the program translates into concrete action: AS Labruna has established a direct operational presence in Dubai, located on the 14th floor of Al Moosa Tower 2, in the strategic Dubai Trade Centre district.

This is not just a physical office, but a true commercial and relational hub, supported by a team of commercial coordinators dedicated to scouting, promotion, and networking activities throughout the UAE.

“Our presence in Dubai is not symbolic. We aim to build real bridges with the local economy, understand the market’s needs, and provide high-value solutions that embody the spirit of Italian innovation,” said Eng. Massimo Labruna, CEO of AS Labruna.

Objective: export value, build alliances

Joining the Italian Portal marks a strategic step for AS Labruna towards expansion in MENA markets, with a focus on:

  • Identifying targeted local partners

  • Establishing qualified B2B commercial relationships

  • Effectively and sustainably introducing AS Labruna’s products in the UAE

  • Promoting Italian know-how in a market that values reliability, technology, and green vision

This initiative fits into a broader path of international growth, which in recent years has seen the company strengthen its global commercial network, particularly in the sectors of sustainable boating, alternative energy, and industrial electrification.

Made in Italy, with an eye on the future

At the heart of AS Labruna’s mission is the ability to turn challenges into opportunities. Participation in the Italian Portal is yet another sign of the company’s belief in the power of networking and openness to global markets.

With operational headquarters in both Italy and the UAE, an ever-expanding network of contacts, and a product portfolio increasingly focused on sustainability, AS Labruna confirms its role as an ambassador of innovative Made in Italy, able to engage with major international players and anticipate future trends.

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